Industry

Rajshree Sugars & Chemicals Limited

Service

Digital Media Planning and Buying, Social Media Marketing, Web Design

Background

Rajshree Sugars & Chemicals Limited [RSCL] (www.rajshreesugars.com) is a public limited company, interests across integrated fields such as Sugar, Distillery, Power and Biotechnology.

Challenge

Rajshree Sugars was seeing plateau of organic users to its portal. RSCL couldn't afford to lose search traffic as people usually use search engines to find sugar manufacturers. With search being key contributor of traffic in addition to the direct traffic and search traffic declining, Rajshree Sugars onboarded Ayatiworks Technologies LLP to help on this.

Solution

As part of Ayatiwork's SEO services - organic traffic generation, Ayatiworks started with an assessment of current techniques followed for search engine optimization. Assessment revealed the below.

Scope for optimization of title, meta description.
Proper handling of 301, 302 redirects and internal links.
Fixing the Broken and orphan links.
Existence of content cannibalization i.e.) more than one page competing for same keyword.

Based on the assessment, Ayatiworks created a sound SEO strategy comprising of technical, content, structure and UX level on page optimization activities and domain authority strengthening, backlink creation and content creation and publishing strategy as part of off page optimization. A competitive benchmarking was done prior.

Strategy

Based on the strategy, Ayatiworks executed the below.

Site wide schema fixes.
Proper optimization of title, meta description, headings, canonical tags for all pages.
Page load time optimization on priority pages.
No follow removal & broken links fixed.
Fixed wrong canonical issues on mobile.
Proper organization of folder structures.
301 redirection for all non www pages to www pages.
Fixing of duplicate on-page elements