At AyatiWorks, we aim at providing a transparent, new-age, and impactful brand delivery. We excel at creating consistent omnichannel experiences for all our clients’ potential customers and the result? Resounding brand loyalty and recall value.
This process involves meticulous digital media planning and buying which is done by our passionate team of veterans with their expertise spread across channels and devices, and oh, did we say about our eye for detail yet? Just join us for a meeting, and you might just get to know!
If you’re up for this, be prepared to answer a lot of questions, and we mean... A LOT!
So, who’s your target audience? Can you identify your ideal consumer’s persona and let us know a little bit more about them? Anything about their likes, dislikes, preferences, and their patterns of digital interaction? What kind of devices are they most probably on? What are the social and digital channels do they frequent? - This is what it goes like when we set up our carefully curated session.
Not to be alarmed by the bombardment of questions, but this really is an essential first step to understand your vision, goals, and expected outcome.
Figure Out Client Goals, Target Audience, Device and Channel Efficiencies : First off, we engage with our clients through informal meeting sessions and workshops to understand the values of their brand and grasp the pulse of their target customer group. The first step for us is to obtain a clear picture regarding the ideal customer persona, the digital channels they’re present in, and the devices they use for communication. We then map these insights with the client’s overall objectives and goals.
Identify the Sweet Spot Between Brand Messaging, Channel, and Customer Presence : After the brand in question is ingrained inside us in every aspect, we start performing A/B Testing to validate multiple hypthesis about the brand’s actual end-consumers over a plethora of metrics: their device and channel preferences, demographics, content consumption pattern, preferred browsing times, average time spent on digital devices, and much more. Equipped with specific insights in our arsenal, we dive deep to formulate a comprehensive and performance-first marketing plan.
Transformational Digital Experiences : We firmly believe that we are our brand’s one true digital marketing budget guardians – and we make sure to use it wisely to achieve the desired results. So, our CAAS team and Media Buying Team put their heads together to create the ultimate transformational and immersive omnichannel experiences for our client’s potential leads. Our attempts in the past have not only resulted in getting brands noticed, but also in entering the psyche of our intended buyers so that our clients achieve intended results at an accelerated timeframe.
