Digital Media Planning and Buying, Social Media Marketing, Web Design
Nova lifespace Pvt Ltd, based in Chennai, is a forerunner among India's multinational property developers. They provide eco-friendly, future-ready houses with state-of-the-art design and features such as sustainability,
smart homes, and space efficiency.
To understand our audience's expectations in order to boost social media engagement and followership. Improve communication and creative strategies across all social media platforms, including Facebook, Instagram, Linkedin, and Twitter.
In order to understand our audience - present and future consumers, workers, and industry leaders - we undertook two types of primary research.
We conducted a survey on Facebook and Instagram, asking our followers and prospects to fill out a questionnaire in order to develop a solid digital strategy.
We also conducted a LinkedIn poll to better understand the present following base's digital behavior and expectations.