FinTech
Digital Media Planning and Buying, Social Media Marketing
Dhanhind is a Fintech startup of the Alhind group of companies. The sole business goal for Dhanhind was to get the maximum agent registrations via the Dhanhind app/portal, in turn, use their App for AePS, MicroATM service, Domestic Money Transfer and many more features that the App/portal entails. The quantifiable goal was to achieve maximum reach via organic engagements.
The evolution and birth of Dhanhind’s Digital media presence started with us. From multiple product options to choose from, making the agents use services and gain commissions was the ideal part of the growth factor. With the use of an organic marketing approach with asset customization for both static and video assets, we managed to resonate with maximum people from the available Facebook and LinkedIn universe. The key focus was to concentrate on creating videos featuring “how to do” of services that would help deliver the message efficiently and also build credibility at the same time.
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