Ayati

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Award-Winning Social Media Marketing Agency in Chennai

Where creativity meets precision. Where Chennai brands scale faster. Ayatiworks builds platform-first, data-driven SMM campaigns engineered for engagement, conversions & revenue.

Social Media Marketing That Works for Chennai’s Digital Audience

Chennai isn’t one audience. It’s many, it’s an Army.

From OMR professionals to Nungambakkam fine-diners and North Chennai retail shoppers, every segment behaves differently on social media.

Businesses need to cut to the chase by knowing their army really well. From Boomers to Millenials, Gen-z to Gen Alpha it becomes the marketer's challenge to prepare their buyer’s persona and attract their target audience.

As a full-stack digital partner, Ayatiworks integrates Social Media Marketing with our broader suite of Digital Marketing Services to give Chennai brands a unified, ROI-driven growth engine.

Which is why generic SMM strategies underperform.

Ayatiworks builds Chennai-specific campaigns shaped by

Local cultural cues

City-specific engagement patterns

Tamil + Tanglish behavioural triggers

Competitor activity within Chennai

Platform-first content behaviour

UGC – User Generated Content

You don’t need “more posts.”

You need Chennai-relevant social storytelling that drives outcomes.

GET A FREE CHENNAI MARKET INSIGHTS FOR YOUR BUSINESS

Why Ayatiworks is Chennai’s Preferred SMM Partner

Chennai businesses don’t just look for social media agencies, they look for partners who can blend creativity with measurable performance. Brands want reels that stop the scroll, ads that convert, and strategies that deliver ROI, not vanity metrics.

Every reel, carousel, and brand story is crafted through our in-house Content Services , ensuring Chennai brands get platform-optimized creatives that perform

Deep Local Expertise

We understand how Chennai audiences interact with brands, from Anna Nagar to Velachery to ECR.

Award-Winning Creative + Performance

Times of India’s “Best Digital Marketing Agency 2023 – Trendsetters of Tamil Nadu”.

Content That Converts

Reels, shorts, carousels, influencer collabs, community engagement - all purpose-built for Chennai.

10+ Years of Multi-Industry Experience

We’ve worked with F&B, retail, automobiles, fitness, hospitality, fintech, edtech, FMCG, healthcare, and hyperlocal brands.

Growth Engineering (Not Guesswork)

Every content piece is backed by data & psychology, crafted to convert, not just engage.

Ayatiworks has consistently been that sweet spot for Chennai: a performance-first SMM partner trusted for creative excellence, predictable outcomes, and campaigns engineered to grow revenue, not just engagement.

Ayatiworks’ Proven 6-Step Social Media Growth Framework

Step 1: Social Media Audit (Chennai Market Fit)A complete audit of:

  • • Profile optimisation
  • • Engagement health
  • • Peak Chennai activity times
  • • Local competitor mapping
  • • Content gaps

Outcome:

  • ✔ A clear understanding of what your Chennai audience will respond to.

Step 2: Audience-First Strategy (Built for Chennai’s Segments)We plan content for:

  • • Gen Z shoppers
  • • Professionals
  • • Elite dining audiences
  • • Local retail buyers
  • • B2B clusters in OMR / Guindy

Outcome:

  • ✔ Every segment interacts differently, and we optimise for it.

Step 3: Content That Captures and ConvertsWe create:

  • • Scroll-stopping reels
  • • Visual-first carousels
  • • Story-driven short videos
  • • Interactive formats: polls, UGC prompts, quizzes
  • • Brand storytelling aligned to Chennai culture

Outcome:

  • ✔ This is how brands become unforgettable.

Step 4: Paid Social Ads with Hyperlocal TargetingWe target:

  • • Chennai neighbourhoods
  • • Interest clusters
  • • Lookalike audiences
  • • High-intent segments

Ads are built for:

  • ✔ Leads
  • ✔ store visits
  • ✔ event footfalls
  • ✔ product sales
  • ✔ website traffic.

Step 5: Community Management & Brand ReputationWe help brands:

  • • Respond fast
  • • Build trust
  • • Maintain brand voice
  • • Turn customers into advocates through UGC

Outcome:

  • ✔ Negative feedback is handled professionally, protecting brand reputation.

Step 6: Data-Driven OptimisationWeekly optimisation cycles ensure:

  • • Better CTR
  • • Improved reach
  • • Lower CPCs
  • • Higher ROAS
  • • Higher conversions

Outcome

  • ✔ We don’t just run campaigns.
  • ✔ We engineer growth loops.

Chennai Success Stories Powered by Ayatiworks

  • Hero Motors — Chennai, TNRegional Performance Campaign
    90X surge in walk-ins across metro cities, including Chennai.
    Regional storytelling backed by multilingual social media marketing.
    Performance-driven ad campaigns optimised for footfall growth.

    Outcome

    Strong regional resonance resulted in exceptional walk-in growth across key metro markets.

  • Naga Foods — Tamil NaduRamadan Campaign & Internal Communication
    90X increase in online pasta sales across Tamil Nadu.
    High cultural engagement through festival-led storytelling.
    WhatsApp-based content distribution for internal and external reach.

    Outcome

    The campaign built strong emotional brand connections while significantly improving sales performance.

  • Royal Enfield — ChennaiMobile Bike Servicing Awareness Drive
    60X increase in customer enquiries.
    30X growth in showroom walk-ins.
    Tamil and Tanglish reels combined with hyperlocal PPC and influencer storytelling.

    Outcome

    Successfully revived post-COVID showroom activity and reactivated customer engagement in Chennai.

  • Nithya Amirtham Eternal Fine DineNungambakkam (Luxury F&B Launch)
    50X footfalls + 30X surge in signature dish orders
    SMM campaigns + influencer partnerships + elite audience targeting
    Drove a fine-dine sensory experience that Chennai embraced.

    Outcome

    Our SMM Services for Chennai

Full-Stack Social Media Marketing Services We Offer

Instagram Marketing

Facebook Strategy

LinkedIn B2B Marketing

Reels & Shorts Creation

Influencer Marketing (Chennai creators)

Paid Ads on Meta + YouTube

Community Management

UGC-driven brand growth

Social media copywriting & design

Performance analytics

Full-Stack Social Media Marketing Services We Offer

We Drive Sales, Not Just Likes

Performance-first execution → proven revenue outcomes.

100% ROI-Driven Framework

Every rupee spent is optimised for measurable action.

Chennai + Global Expertise

We help Chennai brands scale beyond borders.

Ahead of Trends

AI-driven marketing, short-form video mastery, interactive content.

Engagement That Builds Loyalty

We ensure your brand sounds human, and stays unforgettable.

Ayatiworks has helped transform brands across Chennai, start your journey with a partner recognized among the Best Digital Marketing Agencies in Chennai.

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Frequently Asked Questions

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Any Questions?

You can ask anything you want to know. Feedback welcome.

Ready to Scale Your Brand in Chennai?

CLAIM YOUR FREE SMM AUDIT

We’ll review your social pages and send personalised insights within 24 hours.

Our Wide Range Of Expertise

Our Clients & Partners

Our Partners in Climb

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Globally Planted, Digitally Rooted

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DUBAI
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SINGAPORE
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LET CURIOSITY LEAD THE WAY

Open Inbox, Open Possibilities

Got questions, goals, or big ideas? Let’s talk strategy, scale, and digital moves.
Drop us a message and we’ll get back faster than your next scroll.