Nippo Shadow Art Contest by Ayatiworks
Outcome
Pan-India Families & Kids
The Challenge
Nippo approached Ayatiworks with a unique hurdle, while the brand was widely known for batteries, very few consumers realized Nippo also made torches, bulbs, and mosquito repellents.
The objective was clear: Shift perception and create buzz around the Nippo Torch as a fun, family-friendly product.
The Objective
The campaign set out to:
- 01.Reposition Nippo: Expand awareness beyond batteries to its full product range.
- 02.Highlight the Torch: Spotlight the Nippo Torch as a family-friendly innovation.
- 03.Ignite Engagement: Encourage playful, creative participation through interactive content.
- 04.Drive Buzz & Shares: Turn torch usage into social-worthy, shareable experiences.
The Idea
We tapped into nostalgia with the Nippo Shadow Art Challenge, a contest inviting families to create shadow art using Nippo torches. Inspired by childhood memories of crafting shapes and animals on walls, the idea connected product utility with playful creativity.
Shadow Art Challenge
Nippo × Families × Play
The Strategy
Teaser Videos — Launched social reels showing kids rediscovering shadow play, sparking curiosity.
UGC at the Core — Encouraged participants to share photos/videos tagging #NippoShadowArt.
Community Amplification — Featured real kids and families, building authenticity and inclusivity.
Emotional Connection — Blended nostalgia with modern content; the torch became a source of joy.
The Execution
UGC Participation
Ready to spark playful participation?
Bring product utility to life with a community-first challenge that earns reach, not just buys it.
Let’s Build Your UGC CampaignThe Results: Awareness Lit Up
Campaign Performance (17-30 June 2024)
- 01.2,410,768 Impressions
- 02.1,606,500 Reach
- 03.820,483 Engagements
The contest successfully repositioned Nippo beyond just batteries, drove awareness of the Nippo Torch, and built a fun, share-worthy buzz around the brand.
From Scroll to Sale: The Transformation
In just 72 hours, Ayatiworks shifted Jeep India’s merchandising from just another microsite to a turbocharged user experience and social event. We turned each likes into traction, each creative into a conversion, and the campaign into short-run success.
Why It Worked
- Nostalgia that connects - Childhood memories of shadow play made the campaign relatable.
- Product in action - Torch utility showcased in a fun, interactive way.
- UGC-powered engagement - Real families amplified authenticity and reach.
- Simple, scalable idea - Easy to join, easy to share.
Social Performance
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Ready to Shine a Light on Your Brand?
Whether you’re a legacy brand looking to reinvent perception or a new player eager to create buzz, Ayatiworks knows how to craft campaigns that capture attention, spark engagement, and deliver measurable results.
Let’s Build Your Next Big Campaign