Jeep India Independence Day Merchandise Campaign by Ayatiworks
The Challenge
Jeep India rolled into Ayatiworks with a mission: to overhaul their merchandise microsite with a sharper, more stylish UI/UX and roll out Independence Day creatives that don’t just wave the flag, they make wallets open. With only three days on the clock, expectations were riding high, Jeep wanted copy that was catchy and salesy, and Ayatiworks delivered with style under pressure.
The Objective
To drive an Independence Day merchandising blitz that would:
- 01.Elevate microsite experience with intuitive, Jeep-worthy design
- 02.Create irresistible creatives that combine patriotic flair with persuasive pull
- 03.Maximize social momentum, tapping into Jeep’s existing followers to spark organic conversations
- 04.Convert social buzz into sales, turning interest into ₹ orders on the clock
Results: Likes, Leads & Revenue Fast
Meta Campaigns (Apr 2024 - Feb 2025)
- 01.16,666 likes
- 02.3,000 comments
- 03.420 reposts
- 04.1,778 shares
- 05.123 orders placed
- 06.₹240,375 in total sales
We ignited social engagement and translated it into real revenue, all before the campaign cooled down.
From Scroll to Sale: The Transformation
In just 72 hours, Ayatiworks shifted Jeep India’s merchandising from just another microsite to a turbocharged user experience and social event. We turned each likes into traction, each creative into a conversion, and the campaign into short-run success.
Why It Worked
- Stylish UX that clicks: A design as sturdy and smooth as a Jeep trail drive
- Emotion with edge: Patriotic themes that felt compelling, not clichéd
- Organic engine power: Mobilized the Jeep community, real fans do better than ads
- Copy that commands attention: “Make it catchy, make it convert”, and it did
Social Performance
A snapshot of posts that moved the needle
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