Building Your Online Storefront: Unveiling the Secrets of E-Commerce
In today's digital age, having a strong online presence is essential for businesses looking to thrive in the competitive eCommerce landscape.
Business owners, startup directors, C-suite leaders, CMOs, and VPs of marketing:
are you struggling to drive revenue through digital marketing , yearning for a creative edge, a sharper strategy, or a focused campaign to light the way forward? We know the yoke you bear.
In performance marketing, the challenge is pinpointing where your target audience engages online and strategically appearing before them, appealing to their logic and emotions to fulfill their intent, transforming your ad budget into measurable ROI.
Imagine your brand’s ads chasing clicks on platforms your audience skips, targeting users who scroll past without a second thought, or reaching crowds with no intent to buy. Too many businesses burn budgets this way, and we’ve seen it all at Ayatiworks . We see the toll of those costly errors.
Our performance marketing expertise turns the tide, identifying where your audience thrives, designing targeted campaigns that spark action, and driving ROAS - Return on Ad Spend, that moves your business forward.
Performance marketing is a results-driven approach where advertisers pay only when specific actions like clicks, leads, or sales materialize. Unlike traditional marketing, which often relies on broad metrics, performance marketing focuses on tangible outcomes. At Ayatiworks, we view performance marketing as a partnership, aligning our strategies with your business objectives to ensure measurable success.
Performance Marketing campaigns predominantly drive clicks, ROI, conversions, leads, and sales, thus giving the brand an instant uplift as the time frame involved is short-term and focused on immediate results. To achieve instantaneous results
advertising agencies
increasingly use Paid search ads, social media ads, email marketing , affiliate marketing and retargeting campaigns. Whether it's lead generation, cart conversions, or app installs, our goal is simple, trackable actions that grow your business. You won’t find “impressions” and “reach” as final KPIs here. You’ll find numbers that matter, cost per lead, ROAS and LTV.
We’re not another agency throwing keywords at Google Ads or boosting random Instagram posts and looking out for results disappointingly. Our team consists of well-trained experts managed by expertise that runs down with years of experience in the digital marketing industry.
Proven ROAS across 500+ clients and 1000+ campaigns
Native team with global campaign experience
Senior Consultants with years of industry experience directing our experts
Senior industry coaches offer training to our in-house experts to ensure your brand meets the requirements that help your business grow.
Full-funnel strategy from awareness to conversion (TOFU, MOFU, BOFU)
Smart audience segmentation + behavioral targeting
Google, Meta, LinkedIn, YouTube & Programmatic expertise
No black box - weekly reports, transparent data, and action plans
Creative + CRO = every asset we design has a purpose
Smooth transition of reporting and calls with clients
Ayatiworks operates on CAAS (Content as a Service). We believe content isn't just a deliverable, it's the fuel that drives performance. Every campaign we run is built on three core pillars:
phase 1
Discovery & Business Goal Mapping. Understand what success looks like for your brand.
phase 2
Audience Profiling. Segment audiences not just by demographics, but intent.
phase 3
Platform & Channel Mapping. Where should your money go? We’ll tell you.
phase 4
Competitor Analysis. Not to copy them, but to beat them.
phase 5
Message & Offer Strategy. Ads without a hook don’t convert. We write what sells.
phase 6
Creative & Content Development. Scroll-stopping visuals and intent-based copy.
phase 7
Campaign Setup & Launch. Accurate tracking, pixel placement, and backend setup.
phase 8
Monitoring & Real-Time Optimization. No fire-and-forget. We tweak daily.
phase 9
Weekly Reporting & Learning. What worked, what didn’t, and what’s next.
phase 10
Scale or Pivot. Double down or shift-based on data, not hunches.
1. Pay-Per-Click (PPC) Advertising:
Whether it’s Google Ads or Bing, we target buyer-intent keywords that lead to revenue. Our PPC approach minimizes waste and maximizes conversions. We work on maximizing clicks on high intent keywords or transactional keywords. Our experts also use other strategies like targeting semantic keywords or using a
funnel strategy and try various permutations and combinations to ensure that they reach the right buyer with the right intent using PPC Strategies.
For instance: For a property realtor client we might bid on “Individual Villas for Sale in Chennai” to attract interested buyers of individual houses in and around Chennai.
Our SEO is not about ranking alone, it’s about visibility where and when it matters.
From local to national to ecommerce SEO, we’re obsessed with organic ROI.
Our target focus will be on the Pillar Content followed by a few clusters that align with the content funnel strategy.
Our experts use other strategies from SEMrush audits to blogging and internal linking to guest posting to earn referral links to convert in to clicks, leads and sales as per campaign objectives.
For instance: For a Planner Maker client we secured a guest post on a productivity blog with a link to their “Undated Weekly Planner” page. The post drives 500 referral visits, 10% of which convert to sales, directly contributing to ROI.
Every business has a pain point and a performance goal. That’s your “X.” You might be a real estate developer in Chennai looking to generate leads from salaried professionals eligible for a home loan. Or a D2C skincare brand aiming for 3X ROAS in your influencer-led campaigns. Whatever your X is, Ayatiworks doesn’t just understand it, we own it.
We’ve helped: A real estate client filters out noise and brings in 500+ quality leads within 3 months
A SaaS firm scale their funnel by 200% with TOFU-MOFU-BOFU ad architecture
An EdTech company 3X their student acquisition using LinkedIn + YouTube combo
A hospitality chain increases online bookings with retargeted offers
A home decor ecommerce brand moves dead inventory with email-based flash sales.
A financial service startup doubles its CAC-LTV ratio via CRO experiments.
A fitness brand 10X their community with influencer ad synergy.
In today's digital age, having a strong online presence is essential for businesses looking to thrive in the competitive eCommerce landscape.
Interactive Instagram Stories have revolutionized how brands engage with their audiences, offering a dynamic platform for real-time interaction and feedback.
In the highly competitive digital landscape of Chennai, where businesses compete for a competitive advantage, inbound marketing has evolved.
In the ever-evolving landscape of Search Engine Optimization (SEO), a seismic shift is underway, and its name is Voice Search Optimization.
In today's competitive business landscape, reaching your target audience effectively is paramount to the success of any company.
In today's digital age, mastering the digital sphere is essential for businesses looking to thrive in an increasingly competitive landscape.
