At AyatiWorks, our approach towards performance marketing is rooted within a deeper understanding of your customer’s decision-making process along with the strategic orchestration of various touchpoints.
Firstly, we dive deep into the intricacies of your audiences’ likes/dislikes, needs, and purchase behaviours, and unravel the threads of their buying journey. With these customer-specific insights, we craft a tailored strategy unique to your brand’s identity to speak directly to your end-consumers with an intent to make them click (and buy!).
Understanding the Demand Dynamics : Paramount to our central strategy is the comprehension of the existent demand for your product line/service and the intent behind the same. First, we conduct an analysis by testing whether well-timed campaigns for existing demand yields a higher conversion rate, or if inducing fresh demands unlocks a greater conversion value. This crucial testing offers us an insight into how the direction of our campaigns need to be.
Analytics and Attribution Configuration : In order to set a stage for scalable success, we manually configure analytics and attribution models. Doing this makes us equipped with the pathways that lead to conversions, allowing us to optimize campaigns for maximum impact.
Curating Effective Funnels : Traversing through the digital oceans requires finesse, and we construct a strategic funnel that guides your users seamlessly throughout the journey
LTV and Churn Insights : We deep dive into these critical metrics of Lifetime Value (LTV) and Churn Rates to demystify which platforms, communication channels, and campaigns are attracting the most relevant visitors. This forms a solid foundation for our optimization efforts to channel resources to where they matter the most.
