In the past decade, Customer Acquisition has largely moved into an online spectrum. With so many brands participating actively to garner customers, it has become imperative to figure out which inbound strategies fit best for your target audience, and only then get started with a relevant implementation plan.
With AyatiWorks, there is always room for optimization and upgradation in accordance with the technological developments to induce a stranger into your customer.
Defining Your Business Goals : By defining a set of lucrative business goals for your brand, we conduct SWOT Analysis for your customer acquisition process. These goals can be to maximize sales, increase brand awareness, obtaining loyal customers, and so on.
Pre-Estimation of CAC : After a thorough understanding of your goals, we estimate the total cost that would benefit your brand out of the customer acquisition service and set clear expectations based on your budget.
Creating Your Target Market : At this stage, we will define your target end-consumer and after figuring out who they are we devise a comprehensive strategy regarding how to gain them, communicate with them, and then market your products to them.
Deciding the Right Acquisition Channels : We conduct in-depth research and surveys by leveraging our tech-stack full of analytical tools to find the right customers for your product. After going through that exhaustive process, we segment them according to their wants, needs, and behaviours, post which we reach them through various channels in accordance with the characteristics of each segment.
Content Marketing to Acquire Customers : Our CAAS Team generates unique, relevant, and easily sharable content to grab the attention of your target audience and drive them to your website.
Social Media Marketing : We simultaneously boost your brand awareness across different social platforms and develop a unique personality for your company, and drive users to share your content. We acknowledge the power of social media’s virality and create relevant, exciting, and trendy social media campaigns.
Email Marketing : Emails provide us with a leeway to promote high-quality content, informing subscribers about products and discounts, and is a great way to communicate with your audience directly to create a brand value. Our team builds a robust and relevant email list to convert your subscribers into buyers through targeted email marketing campaigns.
