Digital Media Planning and Buying, Social Media Marketing, Web Design
Increasing digital brand awareness through relevant content
The brand's digital presence and sales have to appeal to the same demographic as its in-store customers.
To achieve the same aim, campaigns and targeting were devised and deployed.
Static creatives, GIFs, and films were created to draw attention to the items and the company's 46-year history.
The key to success is attracting the correct audience. Identifying these audiences around the country and targeting them with the appropriate needs has aided the brand, and this has been reflected in the content shared on the page in terms of increased reach and engagement. Helped in increasing their electronic goods’ online sales.