Industry

Real-estate

Service

Digital Media Planning and Buying, Social Media Marketing, Web Design

Purpose and execution

Increasing digital brand awareness through relevant content

The brand's digital presence and sales have to appeal to the same demographic as its in-store customers.

To achieve the same aim, campaigns and targeting were devised and deployed.

Static creatives, GIFs, and films were created to draw attention to the items and the company's 46-year history.

Campaign brief

The key to success is attracting the correct audience. Identifying these audiences around the country and targeting them with the appropriate needs has aided the brand, and this has been reflected in the content shared on the page in terms of increased reach and engagement. Helped in increasing their electronic goods’ online sales.

Results

Brand Reach

5M+

Impression

7M+

Engagement

80k+

Short Season sales

20k+